Social Media Analytics
Look at the results. Develop the next idea.
Explore your connected social accounts’ performance in the context of the period and channel. Consider reach, engagement and follower trends alongside Mio’s summary when deciding what content to make next.
After a month of publishing, what will you continue?
You are reviewing reach and engagement across channels for a selected period. Consider the channel details together to decide which changes deserve a closer look and what to explore in your next content plan.
See the overall picture, then look closer at a channel
Review reach, engagement, engagement rate and follower trends where your connected accounts provide them. Period and platform filters let you move from the overall results to a particular channel’s detail.
Channels do not all supply the same metrics. Account permissions and platform data affect what you can see. When considering different channels, take the definition and coverage of the numbers into account too.
Review changes with Mio
Mio summarizes patterns in the available results. The summary helps you consider where to look more closely: which change stands out, or which period or channel deserves another look?
Read the interpretation alongside the metrics for the selected period. A pattern does not establish why a result occurred; you bring the brand’s goals and campaign context into the next content decision.
Bring the results into the next content conversation
Analysis can do more than show the month’s numbers. Use the findings to discuss which topics to continue or which approach to explore. The next content plan can begin with questions drawn from those observations.
Written reports and PDF exports help you share results with a team or client. Report allowances depend on your subscription. These reports describe social performance; they should not be understood as sales or advertising-return calculations.
Reading the data
How current is the data?
Refresh frequency depends on your subscription and the channel’s ability to provide data. Analytics shows the last update time and indicates when the last known data is being displayed.
Does a missing metric mean a zero result?
No. Metrics that the platform or account permissions do not provide may be shown as unavailable. Missing data and a zero result should be interpreted differently.
Will the findings automatically change my next content?
Mio helps you interpret the results; you choose the next topics. You can develop ideas from your analysis in Content Studio.
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