SEO Analysis

Understand your search visibility and where to improve.

Review search performance, keyword data and technical findings for your brand’s website. Research content opportunities, compare SEO competitors and identify work to discuss with your website team.

A look at the technical side of SEO

While planning new content, you can also consider the website’s technical condition. Site Audit shows scanned pages and the issues found. This example illustrates the technical review that complements search performance and keyword work.

An example of technical audit findings, the site health summary and scan coverage within the SEO module. Sample data.

Review search performance and keyword positions

Explore available search data from the Search Console connection for your brand’s website. In rank tracking, review tracked keyword positions and available position history to decide which terms deserve a closer look.

Read each view with its data source, period and coverage in mind. Search Console performance and research measures such as volume or difficulty answer different questions. Available results depend on account connections and data access.

Explore content and competitive opportunities

Keyword research lets you explore relevant subjects alongside available search volume and difficulty data. SEO competitor comparisons help you examine shared keywords and terms a competitor ranks for that are missing from your own research set.

Backlink gap analysis compares competitors’ link sources with those for your website. These advanced research and comparison datasets depend on the data access included in your subscription. Use the findings to consider which page to develop or which subject to cover.

Turn technical findings into website priorities

Review site audit issues alongside the pages covered and the scan date. The health summary provides an overview, while findings identify specific topics to discuss with your website team. Return to previous audits to consider different scans in their own contexts.

You or your website team decide which changes to address first. Astramio provides the analysis; you implement website changes through your own workflow. The analysis does not automatically edit your site or place links for you.

Planning your SEO work

Does one connection provide every dataset?

No. Search Console data requires an account connection assigned to the relevant website. Advanced keyword and SEO competitor data have different access requirements. Contact us to discuss the analyses you need before choosing a subscription.

Does this analysis guarantee higher search rankings?

No. Findings help you set content and technical priorities. Ranking changes depend on the work you implement and how search engines assess your website.

Is SEO competitor analysis the same as social Competitor Tracking?

SEO comparisons concern domains, keywords and backlink data. Social Competitor Tracking lets you examine accounts’ available public posts and activity.

What are your competitors sharing on social media?

Alongside your SEO findings, explore competitors’ posts for a separate perspective on your social content plan. Contact us to discuss your website analysis needs.

Explore Competitor Tracking